Repurpose Inc. has unveiled a new logo and packaging design for its line of compostable bowls, cups, bags, plates, straws, and utensils.
The Los Angeles-based company said its product line includes 100-percent compostable plates, cups, cutlery, bags, straws and other single-use items that are BPI certified and 100 percent compostable in an industrial composter in 180 days.
The company has also launched Repurpose.com, a new website with direct-to-consumer sales.
Repurpose said the brand’s new logo – “Save the Planet and Have Fun Doing It” is a “departure from the overly serious look and feel that often dominates eco-activism.”
“At our core, we’re an anti-plastic activist brand, but we use a positive, accessible approach to combat climate change, so consumers don’t shut down,” said Corey Scholibo, co-founder and chief marketing officer. “Now more than ever, it’s vital to maintain a sense of humor and optimism. Why can’t fighting climate change be fun?”
The new packaging features modern graphic treatments that visually communicate the plants that make each product. Repurpose products are also BPA-free, chlorine-free, and made using vegetable-based inks. The packaging is recyclable, and also made with recyclable materials wherever possible, the company said.
Repurpose products are sold nationwide at more than 17,000 stores, including convenience and drug stores, groceries, and outdoor retailers such as Walmart, CVS, Whole Foods Market and Wegmans, among others.
“Seven years ago, we set out to change consumer behavior—and the world—by advocating for plants over plastic and compostable in the disposable tableware space,” said Lauren Gropper, founder and CEO. “Today, the consumer is more aware of the grave reality of climate change. She wants to do the right thing and seeks out sustainable options. Yet, it’s easy to get overwhelmed or stuck in inaction. With Repurpose, we encourage small, everyday choices that can add up to big change.”