Serenity Kids LLC, which sells baby food blends certified organic by Oregon Tilth, has rolled out the market’s first baby food that is made with ethical meat from an organic regenerative farm, which is certified by Global Animal Partnership (GAP).
Austin, Texas-based Serenity Kids, calling itself “the only high-fat, low-sugar baby food on the market,” said the new “Pasture Raised Turkey with Organic Sweet Potato, Pumpkin & Squash” pouches goes on sale today online and on shelves at retailers Hy-Vee in the Midwest, Ahold’s Stop & Shop chain in the Northeast and Harmons Grocery stores in Utah.
The Pasture Raised Turkey blend features GAP-certified turkey from White Oak Pastures, an organic regenerative farm and the nation’s largest pastured-poultry operation.
“The folks at Serenity Kids are great to work with. They also have interest in our bacon program,” Jenni Harris, White Oak Pasture’s director of marketing, told Sustainable Food News. “The quantities will be quarterly, and not huge in volume, but valuable. For us, it provides a home for white/dark mixed trim, as opposed to selling through an unbalanced carcass.”
In addition to being Georgia’s largest certified-organic farm and grass-fed beef producer, White Oak Pastures is also an accredited hub of the Savory Institute, implementing holistic and regenerative farm and ranch management programs such as carbon sequestration in an effort to mitigate the impact of climate change.
In recent years, owner Will Harris, a fourth-generation cattleman and one of the nation’s leading regenerative ranchers, has instituted a Serengeti Plains rotational grazing model on his 3,200-acre ranch, rotating complimentary animal species side-by-side to graze and fertilize pastures.
The cows graze the grass, the sheep and goats prefer the weeds, and the poultry species peck at the roots, bugs and grubs, and all of them naturally fertilize the land. Harris raises 10 species of livestock: cattle, goats, sheep, hogs, rabbits, chickens, turkeys, ducks, geese and guinea fowl.
Serenity Kids blends’ flavor profiles are designed for children over six-months. The company is also launching a new Grass Fed Bison & Organic Kabocha Squash and Spinach blend. The brand sources its bison from Roam Ranch (EPIC Provisions’ farm) and NorthStar.
Serenity Kids’ products are currently sold in more than 1,000 retail stores including Whole Foods, Lassen’s, MOM’s Organic Market, King’s, DeCicco & Sons and online via Amazon, Thrive Market and One Stop Paleo Shop. The brand launched in nearly 80 Hy-Vee grocery stores in September.
The company said its retail presence grew by nearly 45 percent over the summer months and will soon land in Natural Grocers, Harris Teeter and Lucky’s stores.
Other products in its portfolio include Pastured Uncured Bacon with Organic Butternut Squash & Kale and Organic Butternut Squash & Spinach with Avocado Oil. None of its products contain gluten, grain, dairy, corn, eggs or nuts.
GAP was formed in 2008 by Austin, Texas-based Whole Foods Market to identify higher welfare practices and conditions within farm animal production systems. The world’s largest organic and natural grocery chain first launched the rating system for broiler chickens, pigs, and beef cattle in its U.S. stores in 2011.
Today, GAP, which is still based in Austin, certifies more than 3,700 farms in six countries through its animal welfare standards for beef cattle, laying hens and pullets, pigs, turkeys, goat, sheep/lamb, bison, and a new better broiler chicken welfare initiative.
Independent third-party certifiers audit and rate farms’ animal welfare practices and conditions using a tiered system that ranges from Step 1 (no crates, cages, or crowding) to Step 5+ (animals spend their entire lives on one farm).