Posted on May 21, 2019 by Sustainable Food News

Chips maker now has full line of organics for grocery, mass and club channels

Private-equity owned On The Border brand launches organic items in Walmart

Truco Enterprises Inc., maker of On The Border brand chips, salsas and queso, said Tuesday it now has a full line of organic items for grocery, mass and club channels.

The Carrollton, Texas-based company said its new organic chips, which are also Non-GMO Project Verified, include On The Border Organic Purple Café Style Tortilla Chips and On The Border Organic Blue Tortilla Rounds Chips.

Truco, which is owned by private equity firm Insignia Capital Group, based in San Francisco, said it recently launched the organic products at Walmart.

“We are thrilled to introduce clean label innovation that leverages the crispy and flaky texture of our signature chips in new flavor profiles that taste amazing,” said Shane Chambers, CEO of Truco.

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