Posted on September 6, 2006

Dancing Deer bakery wins philanthropy award

Competition included Fortune 500 companies

 Dancing Deer Baking Company Wednesday was given the Innovator Award in corporate philanthropy by the Boston Business Journal for "effectiveness in making a difference" in the Greater Boston community.

The Boston-based, natural and organic bakery was also recognized for its ability to build a successful program with a philanthropic partner, and was selected for the award along with eight other companies by a panel of professionals spanning the business, education and non-profit sectors.

The competition included small- to mid-size companies as well as Fortune 500 companies, and only 90 companies from the greater Boston community received nominations.

The Innovator Award is the most recent accolade for the natural foods company that has received public acclaim for their fresh baked products, community activism, and artful and environmental packaging. The company’s whimsical illustrations have helped Dancing Deer become a nationally recognized brand since it began in a pizza parlor 12 years ago.

Dancing Deer worked collaboratively with One Family, Inc., a not-for-profit founded by Reebok’s CEO Paul Fireman and his wife Phyllis, to create the Sweet Home Project in 2001.

The Deers were lauded Wednesday for The Sweet Home Project, which funnels 35 percent of the retail price of a line of cakes and cookies to fund programs to move families out of homelessness and in to stable lives.

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