SafeTraces Inc. said Tuesday its patented, DNA-based barcode “first-mile traceability” technology is now available on a limited basis for the organic grain industry.
The Pleasanton, Calif.-based company, founded in 2013, said the barcodes – sold under the safeTracers brand – is currently being used by companies in the fresh produce industry.
SafeTraces said the edible, flavorless, and odorless barcodes are applied directly to food, not the packaging.
SafeTraces said the technology will be commercially available later this year for the organic and conventional grain industries, as well as for companies shipping leafy greens and palm oil, among other commodities.
“On-product, item-level traceability has the potential to transform supply chains for dry bulk commodities,” the company said. “With the ability to granularly and accurately identify the source of grain, leading food companies, processors, and producers will be able to dramatically improve food safety, quality assurance, fraud detection, and sustainable sourcing systems.”
“The grain industry relies on a 20th-century supply chain model that has failed to evolve with 21st-century demands for traceability and sustainability,” said Anthony Zografos, founder and CEO of SafeTraces. “While consumers increasingly want to know where their food comes from and how it was produced, much of this data is lost the moment grain is transported off the farm. From verifying whether organic grain is truly from an organic source, or whether conventional grain has not been treated with glyphosate, to rapidly responding to food recalls, our ground-breaking first-mile traceability solution addresses these glaring market needs in a powerful, practical, and cost-effective way.”