Posted on December 6, 2019 by Sustainable Food News

East Coast organic produce wholesaler unveils rebrand

Eastern Carolina Organics says new brand name 'simplifies the often over-complicated idea of organic'

Eastern Carolina Organics, LLC (ECO), an organic produce wholesaler in North Carolina. has rebranded as Happy Dirt.

Based in Durham, N.C., ECO is a female- and farmer-owned company working with more than 170 organic growers to market and distribute fresh, seasonal, organic produce to retailers, restaurants and buying clubs on the East Coast.

The company, which was certified organic for handling in 2010 by Quality Certification Services (QCS), said the new brand name “simplifies the often over-complicated idea of organic, turning it into a simple story of tasty, healthy produce from great farmers.”

“Since day one, we’ve taken a unique approach to achieving our mission and we are grateful and inspired by how much we have been able to accomplish over the last 15 years,” said company founder and CEO, Sandi Kronick.

ECO launched in 2004 as a project of the Carolina Farm Stewardship Association (CFSA) thanks to a $48,000 grant with the goal of supporting emerging organic farmers and boosting local supplies of local organic food.

Several of ECO’s initial farm-owners started farming under five acres of land and have grown to over 200 acres as a result of ECO opening the market, paying good prices, and providing technical assistance for organic certification.

VIDEO: Watch more on ECO’s rebrand to Happy Dirt

VIDEO: Watch more on ECO

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