Posted on March 24, 2020 by Sustainable Food News

Investment firm acquires organic baby, toddler snack brand

Nosh Foods to build out Grays Peak's NurturMe organic baby food portfolio

Investment firm Grays Peak Capital (GPC) has acquired First Start Holdings Inc. dba Nosh Foods, a maker of organic baby and toddler food.

New York City-based GPC, which also owns the Healthy Mama and NurturMe organic prenatal, baby and toddler snack and food brands, did not disclose a purchase price.

Commerce, Calif-based Nosh, founded in 2016, imports and distributes snacks for infants, toddlers and kids up to four years of age to more than 7,000 U.S. retail stores, including Target, Kroger, Walmart, Meijer and HEB.

Nosh’s organic baby wafers sold under the munchable teethers brand are produced by Guangzhou Yong Want Foods Ltd., which was certified organic by Ecocert S.A. in 2012. Nosh’s fruity stars brand of toddler gummy snacks are produced in Germany and certified by A Bee Organic, a division of Where Food Comes From Inc.

The acquisition will boost distribution for Grays Peak’s NurturMe organic baby food brand, which it acquired in September from venture capital firm Advantage Capital for an undisclosed sum.

“We expect this transaction to accelerate our expansion of Nosh Foods in North America and our initiatives internationally,” said First Start CEO Jason Becker. “Grays Peak will provide resources and expertise to build out a direct-to-consumer and omnichannel digital approach across the multiple brands.”

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