The Kroger Co., the nation’s largest grocery retailer, said Tuesday it is launching in-store modular hydroponic produce farms at two stores in the Pacific Northwest to “provide shoppers the freshest and most sustainable living produce options available.”
Cincinnati, Ohio-based Kroger (NYSE: KR), with $121 billion in annual sales, operates nearly 2,800 supermarkets and multi-department stores in 35 states and the District of Columbia under two dozen local banner names including Kroger, Harris Teeter, Ralphs, QFC, City Market, and Dillons.
The company said the farms will launch at two QFC stores in Bellevue and Kirkland, Wash.
To pull of the effort, Kroger is partnering with Germany-based Indoor Urban Farming GmbH dba Infarm, which it calls itself the world’s fastest-growing urban farming network.
“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat,” said Suzy Monford, Kroger’s group vice president of fresh. “Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the U.S. on this journey.”