Posted on August 14, 2019 by Sustainable Food News

Kroger’s organic, natural product sales hit $17.6 bil’

Grocery giant says its Simple Truth brand now offers more Fair Trade Certified products than any other U.S. private-label brand

The Kroger Co., the nation’s biggest supermarket chain and one of the nation’s largest natural food retailers by sales volume, said Tuesday it sold $17.6 billion worth of natural and organic products in 2018.

Cincinnati, Ohio-based Kroger (NYSE: KR), with $121 billion in annual sales, which made the claim in its newly released 2019 Environmental, Social and Governance (ESG) report, said its own private label Simple Truth and Simple Truth Organic brand, the largest U.S. natural and organic brand, contributed $2.3 billion of that total.

Kroger operates nearly 2,800 supermarkets and multi-department stores in 35 states and the District of Columbia under two dozen local banner names including Kroger, Harris Teeter, Ralphs, QFC, City Market, and Dillons. Each store, on average, carries about 4,000 natural and organic items.

Kroger said it also purchased 17.2 million pounds of Fair Trade-certified ingredients for its private label products, and said its Simple Truth brand now offers more Fair Trade Certified products than any other U.S. private-label brand.

The grocery giant said it also sold more than $1 billion worth of organic produce in 2018.

Meanwhile, the new ESG report also said that Kroger reduced its food waste footprint by 9 percent in 2018.

Other highlights from the ESG report include:

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