Posted on March 3, 2020 by Sustainable Food News

Natural Products Expo West postponed

Trade show organizer New Hope Network says it intends to hold Expo West either in Anaheim or alternative location before summer

Less than 24 hours before events kicked off at the Natural Products Expo West (NPEW), the world’s largest natural and organic products trade show has been postponed due to increasing concern over the spread of coronavirus (COVID-19).

New Hope New Hope Network, the producer of the event, taking place March 3-7 in Anaheim, Calif., said that over the last 48 hours “the views of our community started to diverge,” and while “the majority of our community want the show, they do not want it now.”

To that end, Boulder, Colo.-based New Hope said it intends to announce a new date for Expo West by mid-April. “It is our intention to deliver a [NPEW] event before the summer to serve the community, either in Anaheim or a suitable alternative location.”

On Sunday, New Hope said it expected a 40-60 percent drop in attendance from previous years. Prior to the impact of the coronavirus outbreak, New Hope had anticipated a record 88,000 attendees at the Anaheim Convention Center, which would be a slight increase over last year’s 86,000, which was flat with 2018’s attendance.

New Hope also said in its update Sunday that the following members of “our buying community” will not be attending: Whole Foods Market, Costco, Harris Teeter, National Co+op Grocers, H-E-B/Central Market, Advantage Solutions, MOM’s Organic, Fresh Direct, Kimberton Whole Foods, and Cambridge Naturals, among others.

In addition, New Hope provided a list of companies that have said they will not be attending or exhibiting at the Anaheim Convention Center, including General Mills, Organic Valley, Dr. Bronner’s, ADM, Bob’s Red Mill, Unilever, KIND LLC, Rebbl, Orgain, Nestle USA, Vital Farms, Red Bull, and Seventh Generation. (See list of 208 companies below).

New Hope had asked for feedback on this year’s Expo West on its official Natural Products Expo LinkedIn post. And, it received plenty. Maria Reyes, vice president of Casas de Hualdo North America, said this on the LinkedIn post: “40-60% attendance decline! Come on people, is just a show, your family is the and should be the priority.”

Nick Desai founder and CEO of the PeaTos brand said on the LinkedIn post that while the “silver lining” to the situation is the availability of rooms at the Anaheim Hilton, he also said he “100% believes New Hope has to make this up to us if the attendance rate drops that low [40-60 percent decline]…”

Reportedly, New Hope was not issuing cancellation refunds to exhibitors, and was also said to be reselling canceled booths to other companies attending the show.

Many expressed frustration at New Hope for, in the words of Daniel Lubetzsky, founder and executive chairman of KIND LLC, what “seems to be forcing companies to choose between having to lose what to many of them is the largest investment of the year or to face what could turn out to be a potential threat to their health and wellbeing.”

Julia Stamberger, co-founder and CEO of Spinning Wheels Brands, said she was sending a letter to New Hope “asking for a refund of our exhibitor booth costs. On top of the retailer and distributor cancellations, now investors are cancelling in droves. We called to check on the status of our pallets, and traffic is stalled at Expo re: deliveries with so many brands pulling out. The small brands will likely need a united voice to get New Hope to take action.”

To rectify the situation, New Hope said it was providing for a $5 million rebate fund for “the many entrepreneurs and small businesses who are the heartbeat of this community.”

As of March 2, the following 208 companies have told New Hope that they will not be participating in Expo West:

  • Acetaia Giusti
  • ACURE
  • ADM
  • Advanced Biotech
  • Alibaba Group- Tmall Global & Kaola
  • American Health
  • Applegate Farms, LLC
  • Baja Jerky
  • Balanced Body Organics
  • Bantam Bagels, LLC
  • Banza
  • Barney & Co. California
  • Bee Harmony Honey
  • Bee’s Wrap, LLC
  • Better Nutritionals
  • BIOFOODS (PVT) LTD.
  • Bio Italy Nature
  • Bio Organica Italia SRL
  • Blue Bottle Coffee
  • Bluebonnet Nutrition Corp.
  • BobbySue’s Nuts!
  • Bob’s Red Mill Natural Foods
  • BOCON SRL
  • Bolthouse Farms
  • BOS Brands, Inc.
  • brekki
  • Brew Dr. Kombucha
  • Bright People Foods
  • BRIZO Everything Dressing
  • California Pizza Kitchen Frozen Pizza
  • Campbell Snacks
  • Capital One
  • Casa del Gelato s.r.l.
  • Castor & Pollux
  • Castor River Farms
  • Cedar’s Foods
  • Chameleon Cold-Brew
  • Charlie’s Soap
  • Chickapea
  • Chocolove
  • Clio Snacks
  • Clover Sonoma
  • CMS Fine Foods, Inc.
  • Coco5
  • cocokind
  • Coconut Beach
  • COSTA LIGURE
  • Cucina Antica Foods
  • Dalla Costa Alimentare SRL
  • Dapple/Yummy Spoonfuls
  • DDW – The Color House
  • Del Monte Foods, Inc.
  • Dong Sung World Wide USA, Inc.
  • Dr. Bronner’s
  • Dr. Praeger’s Sensible Foods
  • Drink Recess, Inc.
  • Earth Therapeutics
  • Eat JUST, Inc.
  • Enjoy Life Foods
  • Enjoy Life Foods
  • Europa Sports Products
  • Evolve
  • EVOLVE Brands, LLC
  • FAVERO ANTONIO SRL
  • Flora
  • For The Biome, LLC
  • FORTO Coffee | Stur Drink Mixes
  • Fundelina USA
  • Galvanina
  • General Mills
  • Genius Juice
  • Genuine Virgin Aloe Corp.
  • Gerber
  • GoGo squeeZ
  • Good Health Natural Products and Boulder Canyon
  • gramm srl
  • Grass Run Farms
  • Greenjoy
  • Greenleaf Foods
  • Guittard Chocolate
  • Happy Family Organics
  • Harmless Harvest
  • Health Warrior
  • Heartland Mill, Inc.
  • Hello Products
  • Hemplucid
  • Hero Nutritionals
  • Hint Personal Care
  • Hint Water
  • Homer Brands DBA Legal Hot Sauce
  • Honestly pHresh
  • Honey Stinger
  • Hoplark HopTea
  • Host Defense Mushrooms
  • Hu Products
  • Hyland’s, Inc.
  • Icelandic Provisions
  • Ingredion Incorporated
  • Italgelato
  • Jeni’s Splendid Ice Creams
  • Justin’s
  • Kaari Foods
  • KARMA NUTS
  • Kii naturals & Reko Pizzelle
  • KIND Snacks
  • Kite Hill
  • Klean Kanteen
  • Kodiak Cakes
  • Korea Agro-Trade Center
  • Laurieri SRL
  • Lily’s Sweets
  • Lucky Foods
  • MAGGI
  • Mayorga Organics
  • Melona
  • MMG Consumer Brands
  • MOLINO NICOLI USA Inc
  • Natural Aloe de Costa Rica, S.A.
  • Natural Bliss
  • Naturally Australian Products/Meluka Honey
  • Nature Nate’s Honey Co.
  • Nature’s Bakery
  • Nature’s Heart / Essential Living Foods
  • Naturex, Inc.
  • Nestle Innovation
  • Nestle Waters North America
  • NEXIRA
  • NIDO
  • No Cow
  • nutpods
  • Nutrablend Foods
  • Nutrex Hawaii, Inc.
  • Nuun Active Hydration
  • OATLY
  • Olly PBC
  • Once Upon a Farm
  • Open Book Extracts
  • ORGAIN
  • Organic Valley
  • ORGANICS by Red Bull
  • OWYN
  • P.K. Kinder Co. Inc.
  • Pascha Chocolate Company
  • PASTIFICIO DI BARI TARALL’ORO SRL
  • Perfect Snacks
  • Planet Oat
  • Pukka Herbs
  • Q & B Foods
  • Quorn Foods, Inc.
  • Quten Research Institute
  • Rao’s Homemade
  • REBBL
  • Reckitt Benckiser
  • Redwood Hill Farm & Creamery
  • RISE Brewing Co.
  • RISERIAQ VIGNOLA GIOVANNI SPA
  • Roar Beverages
  • Rodelle, Inc.
  • Rummo Pasta USA
  • RXBAR
  • Santa Cruz Nutritionals
  • Schmidt’s Naturals
  • Scoular
  • Seventh Generation
  • Shedirpharma S.R.L.
  • siggi’s dairy
  • Simple Mills
  • Sir Kensington’s
  • Siren Snacks
  • SkinnyPizza
  • Slingshot Foods
  • SmartSweets
  • SmartVine Wine
  • Solgar Vitamin and Herb
  • Sosi’s
  • Sottolestelle SRL
  • Sparrow Lane artisan vinegars & provisions
  • Spindrift Beverage Co., Inc.
  • Stonewall Kitchen
  • Summer Fresh Salads, Inc.
  • Sundial Brands, LLC
  • Sun-Maid Growers of California
  • Suntory Beverage & Food North America, LLC
  • SUPERSEEDZ
  • Sweet Earth Foods
  • Swiss Alp Health
  • Talenti Gelato
  • Tasty Bite/Seeds Of Change
  • Tazo Tea
  • Thayers Natural Remedies
  • The Honey Pot Company
  • The Right to Shower
  • Three Sisters
  • Thunderbird Energetica
  • Tradin Organics
  • Tres Latin Foods
  • UCAN
  • UGLY DRINKS
  • Unique Beverage Company, LLC
  • UPTIME Energy, Inc.
  • Vita Coco
  • Vital Farms
  • Wanadis Kft
  • Weleda
  • Whole e Nature
  • Worthington
  • Yellow Yak
  • Yerba Prima, Inc.

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