Posted on September 21, 2006

Nature’s Own breads adds organic alternative

Certified-organic whole wheat used in two new loaves

Flower Foods’ Nature’s Own brand of specialty breads bulked up its line Thursday with the introduction of two new loaves using certified-organic whole wheat.

The $1.7 billion bakery conglomerate, based in Thomasville, Ga., said it was expanding the entire 10-loaf line of Nature’s Own breads – worth about $450 million – with six new specialty loaves, aiming at the health and wellness consumer.

The new specialty breads are all natural and contain no artificial preservatives, colors, flavors or ingredients. The whole wheat used in two of the loaves is certified organic by a USDA-approved agency.

The additions are slated for supermarket shelves throughout the southern and eastern United States next month. Suggested retail price ranges from $2.99 to $3.29.

The new varieties include: Nature’s Own All Natural 100% Whole Wheat made with organic flour; Nature’s Own All Natural Honey Wheat made with organic flour; Nature’s Own All Natural 100% Whole Wheat; Nature’s Own All Natural Hearty Oatmeal; Nature’s Own All Natural 12-Grain; and Nature’s Own All Natural 9-Grain.

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