Posted on September 5, 2019 by Sustainable Food News

Organic chocolate co. forms brand alliance to protect Amazon Rainforest

New Amazon Alliance commits to protecting 3 mil' trees in rainforest

Alter Eco Americas, Inc., a manufacturer of organic, fair trade chocolate and quinoa-based products, said Wednesday it has formed a coalition of “eco-conscious brands” to help protect the Amazon rainforest and increase awareness of deforestation.

San Francisco-based Alter Eco, which was acquired by private equity firm NextWorld Evergreen (NWE) in 2017 for an undisclosed amount, said under the newly formed Amazon Alliance, it is protecting one tree in the Amazon for every product purchased during the month of September for a total of one million trees.

Current partners of the Amazon Alliance, which any brand can join, include:

Amazon Alliance partners are making additional commitments to collectively protect three million Amazonian trees, nearly 2,500 acres, in September.

Alter Eco said the Amazon Alliance conservation will be applied to The Biocorredor Martin Sagrado project in Peru, an area made up of 147 million trees. Alter Eco said it contributes annually to the region through the PUR Projet, its longtime agroforestry partner dedicated to environmental regeneration and reforestation founded by Alter Eco France founder Tristan Lecomte.

“Taking care of our planet through reforestation and conservation has been a founding pillar of our brand from the beginning, and we cannot stand by and watch as the fires in the Amazon spread,” said Mike Forbes, CEO of Alter Eco. “With full-circle sustainability at the foundation of our business, we believe the time for action is now, and that there is power in numbers. Giving to non-profit organizations, changing purchase habits to avoid products contributing to Amazon deforestation like beef and soy, and supporting brands with a transparent supply chain all collectively make a difference. Our mission is to help more people feel empowered to make small changes that can add up to big change for our planet.”

Alter Eco was certified organic by Quality Assurance International in 2005 and became a certified B Corp. in 2009. The company sells its organic, Non-GMO Project Verified, fair trade, and carbon neutral food products including dark chocolate bars, packaged and bulk quinoa and rice, sugar, and olive oil. Earlier this year, Alter Eco unveiled a new look for its brand and expanded distribution to more than 10,000 stores nationwide, including Whole Foods, Natural Grocers and Wegmans.

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