Organic and natural grocery chain Natural Grocers by Vitamin Cottage, Inc. on Tuesday launched a consumer campaign to end Daylight Saving Time (DST).
The Lakewood, Colo.-based organic and natural grocery chain (NYSE:NGVC) of 156 stores in 20 states cited a 2014 University of Michigan study that found a nearly 25 percent increase in the number of heart attacks on the Monday following DST compared to other Mondays throughout the year.
“Let’s have one time all year round,” NGVC said on its website. “Stop turning the clocks back for a brighter, happier future.”
The company is calling on consumers to sign its petition ending DST, asking Congress to keep one standard time year-round and eliminate the practice of bi-annual time changes by amending the Uniform Time Act of 1966, which sets the time for the entire country, and allow states the ability to opt in or out.
On March 7, the day before “springing forward,” NGVC said it will host a one-day sweepstakes that lets customers enter to win a $95 Natural Grocers Gift card, equal to the value of 12, 10-ounce bags of Natural Grocers Brand Organic Coffee, valued at $6.99 per bag plus tax.
“We take all aspects of health seriously at Natural Grocers, and we understand that even the slightest change to our routines can have an impact on our wellbeing,” said NGVC Co-president Kemper Isely. “By removing twice-yearly time changes and supporting heart health, we will be one step closer to our mission of creating a healthier country.”