The maker of the best-selling brand of organic bottled tea is supporting Fair Trade month by donating five cents of every bottle of its fair trade certified tea sold during September and October.
Bethesda, Md.-based Honest Tea will use the proceeds to help purchase HP computer equipment for a computer center on the Makaibari tea estate in Darjeeling, India. The estate, one of the oldest in the world, was one of the first to receive Fair Trade Certification.
As part of the promotion, consumers may also enter a sweepstakes to win a HP computer, printer, and digital camera.
Honest Teas included in the promotion are: Just Green and Just Black, the nation’s first unsweetened organic green and black teas, which are new for 2006, Peach Oo-la-long, and Kashmiri Chai.
Fair Trade certification ensures that workers receive fair wages, a decent working environment, and additional funding for social development projects.
“By producing Fair Trade certified teas, we are taking an extra step to support community projects in education, healthcare and housing for our supplier communities,” said Seth Goldman President and TeaEO of Honest Tea. “Our Honest, Fair, and Wired promotion will not only bring technology to the workers and their families living on this estate; it will create consumer awareness about Fair Trade certification.”