Madecasse LLC dba Beyond Good, which claims to be the only U.S. company making chocolate in Africa, said it plans to double production at origin with more than 50 percent of chocolate bars produced in Madagascar.
The Brooklyn, N.Y.-based company, founded in 2008, produces dark chocolate bars and vanilla from Madagascar, recently replaced the Madecasse name with Beyond Good on product packaging.
According to the World Cocoa Foundation, 70 percent of the world’s cocoa is grown in Africa; however, less than 1 percent of the world’s chocolate is produced there.
All its chocolate bars are made with organic cocoa, gluten-free, soy-free, non-GMO ingredients, kosher and vegan. Madecasse said it directly sources its cocoa from more than 100 farmers, produced one million chocolate bars, and employed 42 full-time employees in its first year of operation at its chocolate factory in Madagascar.
“It takes only 10 days for cocoa to become a Beyond Good chocolate bar,” the company said. “Farmers harvest cocoa and transport cocoa beans to the chocolate factory down the road, where the chocolate-making process continues. This model allows farmers to add value and earn five times the industry standard in wages.”
“By making finished product in Africa, we are redefining high-quality chocolate and sustainability in the chocolate industry, challenging the status quo,” said Tim McCollum, founder and CEO. “Of the more than 1,000 chocolate brands in the U.S. market, Beyond Good is the only one producing chocolate at source in Africa. Unless we are fundamentally different in our approach, the industry will never change.”
In January, the company debuted a new chocolate bar line using cocoa sourced from Uganda. The company said the new brand name “articulates the company’s practices to solve the issues affecting the global chocolate industry while stressing the economic and environmental impact made in Africa.”