Gary Hirshberg, co-founder and former longtime CEO and chairman of Stonyfield Organic, has invested in the organic oat milk yogurt maker Nothing But Real Inc. dba Hälsa Foods.
Santa Monica, Calif.-based Halsa Foods’ organic drinkable and spoonable oatgurt are manufactured by Farmingdale, N.Y.-based RFG Dairy LLC dba Noga Dairy, which obtained its organic certificate for handling from Natural Food Certifiers in May 2018.
In addition to the undisclosed investment from Hirshberg, who is now a board member of Nothing But Real, Andrew Abraham, the founder and CEO of Orgain Inc., a manufacturer of certified-organic, nutritional and protein powders, snack bars and shakes, has also invested an undisclosed sum in Halsa Foods.
Last month, Los Angeles-based private equity firm Butterfly Equity acquired a majority stake in Irvine, Calif.-based Orgain. Financial terms of the transaction were not disclosed. Abraham was said to be continuing in his role as CEO.
According to a securities filing, Nothing But Real had sold $500,000 of a $900,000 convertible note in 2017 to an undisclosed investor.
“Hälsa has done something other plant-based brands have not been able to do by creating a completely clean, additive-free process and label with minimal ingredients and no added sugar,” Hirshberg said in a statement. “I was attracted to Hälsa yogurts because of their superb taste and texture, but also because I believe that the future of plant-based is absolutely organic.”
Another major investor in Halsa is Danone, the world’s largest yogurt maker, which through its venture capital arm, Danone Manifesto Ventures, had invested in Halsa in 2018.
Hälsa Organic Oatgurts are sold at ShopRite, Fairway Market, Fresh Direct, all New York City airports, and at some New York metro retailers.