Posted on September 12, 2019 by Sustainable Food News

Survey: 9% of U.S. consumers make environment ‘top factor’ in F&B purchases

NPD Group also says just 10% of U.S. adults switched F&B brands to buy 'earth-friendly packaging'

A paltry 9 percent of U.S. adults consider the environment “a top factor” when making food and beverage purchase decisions, “and it’s young adults, ages 18-44 years old, who are most likely to feel this way,” said NPD Group.

The Chicago-based market research firm also said just 10 percent of U.S. adults said that they have switched to a different food or beverage brand because it had “earth-friendly packaging.”

Interestingly, results of a new survey by Whole Foods Market were released earlier this week showing just 23 percent of millennials said they “strongly agree” with the statement: “I am aware of the implications my food choices have on the environment,” and 36 percent saying they “somewhat agree.”

The national online survey of 1,006 adults between the ages of 22 and 37, which was conducted last month by YouGov on behalf of the subsidiary, also showed that just 21 percent said they “strongly agree” with the statement: “I seek out food and beverages that are made with less packaging and plastic,” and 29 percent saying they “somewhat agree.”

When asked the reasons why, if any, they restrict some ingredients from their diet, just 24 percent of millennials said it was due to “concern about environmental impact.” Nearly one-third of respondents said they do not restrict any ingredients from their diet.

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