Posted on December 3, 2019 by Sustainable Food News

Top U.S. organic cracker brand expands amid ‘intensifying competition’

Mary's Gone Crackers posted 'lackluster' sales in FY2018 of about $382 mil'

Mary’s Gone Crackers (MGC), America’s largest organic and gluten free cracker company, said Monday it’s seen “rapid retail distribution growth” over the last six months.

MGC, founded in 2004, manufactures organic, gluten-free, non-GMO crackers in their own dedicated organic and gluten-free bakery. The company became a subsidiary of Kameda Seika Co., Ltd., Japan’s largest manufacturer of rice crackers, in 2013.

Three years later, MGC relocated its headquarters from Gridley, Calif., to Reno, Nev., where it is also opened a manufacturing facility, which was certified organic by International Certification Services (ICS) in December 2017.

Kameda Seika said in June that year-end sales at MGC were “lackluster as a result of intensifying competition due to the emergence of new companies and also due to lost opportunities associated with the plant move.”

MGC’s sales for FY2018 were about $382 million, down 7.7 percent compared to FY2017.

However,”profitability improved thanks to the consolidation of operations” at the Reno plant, which cut the manufacturing cost ratio. “Countermeasures included the introduction of new brands and reinforcing the sales team,” the Japanese company said in its year-end financial statements.

MGC said Monday it has expanded its Original, Super Seed and REAL Thin crackers product lines at several U.S. retailers, including HEB, Fresh Thyme, Natural Grocers, Albertsons, NCG, CVS, Costco and Sprouts Farmers Markets. Whole Foods has also added a new REAL Thin flavor as well as two new Super Seed varieties, MGC said.

In Canada, MGC has expanded distribution of two new REAL Thin flavors, now sold at Save-on-Foods, Loblaws, and Metro, as well as other new offerings at Federated Co-Op and Costco Canada. E-commerce product lines will also be broadened on platforms such as i-Herb.

Leave a Reply

Your email address will not be published. Required fields are marked *