Posted on May 23, 2019 by Sustainable Food News

Top U.S. producer of organic, grass-fed beef gets acquired

Perdue Premium Meat Co. scoops up Panorama Meats

Perdue Premium Meat Company LLC (PPMC), managing the Perdue’s Coleman Natural and Niman Ranch brands, said Thursday it will acquire Panorama Meats, the largest U.S. producer of certified-organic, grass-fed and grass-finished certified organic beef.

Terms of the deal were not disclosed.

Woodlands, Calif.-based Panorama, formerly named Western Grasslands, Inc., was founded in 2002, and changed its name in 2006.

The company, which has been certified organic by CCOF since 2005, has a network of about 50 independent ranchers managing a million acres of certified-organic grassland in Northern California, Southern Oregon, Montana, South Dakota, Nebraska, Wisconsin, and Colorado.

“[PPMC] brings long-term stability and shared resources that will help our business continue to grow,” said Lori Carrion, Panorama CEO. “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach so more people have access to organic American grass-fed beef raised by independent family farmers committed to stewarding our country’s valuable rangelands.”

Salisbury, Md.-based Perdue Farms, the nation’s second-largest organic chicken producer, with $6 billion in annual sales, launched PPMC in 2017. PPMC also oversees the Prairie Grove and Sioux-Preme Packing Co. brands.

Perdue jumped into the organic chicken market after acquiring Coleman Natural Foods in 2011. Perdue scooped up the Niman Ranch brand in 2015, when it acquired Niman’s parent company, Natural Food Holdings LLC.

In March, Perdue promoted Niman Ranch veteran, Jeff Tripician, to PPMC president.

“Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders who have used their platform to drive their values, including preserving rangeland, supporting organic practices, and providing economic opportunities for family ranchers,” said Tripician. “[PPMC] specifically identified Panorama as a perfect fit to enter the organic grass-finished business and will do everything we can to help them continue to thrive.”

Panorama will remain in Woodland  and be led by its leadership team and staff, PPMC said.

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