Posted on October 15, 2019 by Sustainable Food News

U.S. organic 1% milk sales plunge 25%

USDA reports weekly organic milk supermarket ads soared 227%

U.S. organic milk product sales in August were down 6.6 percent, dragging year-to-date volumes to 1.7 billion pounds, a 3.8 percent year-to-date decline, compared to the same eight-month period in 2018.

That’s according to the USDA’s latest organic dairy sales data, which also showed total organic fat-reduced milk sales plunged in August by 11.1 percent, as 2% organic milk sales were flat for the month and 1% organic milk sales plummeted 25 percent for the month. Year-to-date total fat-reduced organic milk sales are down 7.7 percent.

Meanwhile, August’s organic whole milk sales were basically flat – up only 0.1 percent – resulting in year-to-date volumes of 711 million pounds, a 2.1 percent increase over the same eight-month period in 2018.

Estimated total U.S. sales of organic fluid milk products, August 2019, with comparisons

Total organic dairy retail ads doubled

The number of total organic dairy advertisements at major U.S. supermarkets for the week ending Oct. 17 doubled over last week with organic milk ad numbers soaring 227 percent.

Half gallon milk ads were the most advertised item in the organic retail sector. Organic half-gallon milk held a weighted average price of $4.07, while conventional milk’s price was $3.28, representing an organic premium of $0.79.

Ads for organic yogurt in 4-6 ounce containers increased by the highest margin this week, at 669 percent. Greek yogurt in 32-ounce containers was the most advertised organic yogurt item.

Percentage of Total Organic Ads by Commodity

Read the full USDA dairy report here.

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